Rebranding Panache World's visual identity for the modern traveller, exuding understated luxury and timeless appeal for a timeless, sophisticated journey.
Supercharged used this brand refresh as an opportunity to elevate Panache World into a symbol of understated luxury and sophistication, perfectly aligned with the high-end travel experiences that Panache delivers.
Our primary goal was to move beyond Panache's old branding, which had served them well over the years, and embrace a fresh, modern identity that resonates with today’s modern traveller. We wanted to create a brand aesthetic that showcases quiet luxury, avoiding flashy and trendy elements.
Our focus was to craft a brand that combines luxury and refinement in a way that is both timeless and contemporary, ensuring that Panache remains a leader in luxury travel - one with a sense of exclusivity and elegance that appeals to high-end travellers seeking sophisticated and discreet luxury experiences.
Since its launch, this refined brand identity has elevated Panache World into a hallmark of understated luxury, positioning them firmly at the forefront of high-end travel. By moving beyond their previous look, Panache has embraced a fresh, modern aesthetic that resonates with today’s discerning traveller, blending timeless sophistication with contemporary elegance. The new visual language underscores their commitment to exclusive, discreet experiences, ensuring Panache remains a top choice for those seeking luxury with subtle flair.
